Founded by a Chicago Mercantile Exchange derivatives trader with 20+ years building ventures across logistics, marketing, retail, and ag.
Join the Great White Incubator and build a real company in 90 days.
MEET THE FOUNDER
BUILT BY SOMEONE WHO'S DONE IT
William 'Billy' Lee — CME/CBOT Derivatives Trader. Multi-Venture Operator. Quantitative Strategist.
Billy Lee spent 15 years at the Chicago Mercantile Exchange trading interest rate futures, spreads, and options — where discipline and systems weren't optional. He took that same quantitative mindset and built companies across logistics, marketing, retail, agriculture, and performance. Great White Financial is the ecosystem he built so founders don't have to figure it out alone.
THE FIVE DIVISIONS
MARKETING AND GROWTH DIVISION
Branding.
Lead generation. Customer acquisition.
Driven by Beat Your Ads, Fin Pro Marketing and Zombie Buzz Coffee Branding.
CASH FLOW LAB DIVISION
Seasonal businesses,
retail concepts and logistics models.
Powered by Nature First Logistics, Nature First Market.
HUMAN DEVELOPMENT DIVISION
Strength, mindset, discipline and leadership.
Powered by Git R Done Fitness, Kairos Athletics and TRIO Holding Company.
MARKET AND SYSTEMS RESEARCH
Quantitative strategy R&D, systematic model testing and futures - market research through Seppuku Trading.
ECONOMIC GROWTH DIVISION
Long-term community and economic systems.
Led by the Wellness Institute for Economic Growth and agricultural initiatives.
GREAT WHITE VENTURES
We build companies. Every venture below is a working example that helps teach founders what really works in the marketplace.
APEX INSIGHTS
Human Performance: Changes - Fall Is the Time to Get Together Your Fitness and Business
Performance Is Seasonal. So Is Progress. At Great White Financial, we view business performance through the same lens as human performance. Energy, focus, discipline, and execution are not constant states.[…]
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Changes: Time Travel With AI Is Already Happening
In living many decades now and after witnessing an information technology explosion in my lifetime, I can say that time is truly relative.In perhaps the most vulgar description of Einstein’s[…]
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5 Side Hustles Startup Founders Can Use to Strengthen Cash Flows Right Now
Let's be honest. Launching a startup is always competitive. It requires discipline, resilience, and financial creativity. It's not just a fancy undertaking. It takes grit. Many founders quickly discover that[…]
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